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Male-bashing companies

Company

Product/advertisement/practice

Blue Cross of California
21555 Oxnard Street
Woodland Hills, CA 91365
Is running an ad campaign that totally dismisses fathers. Their ad in the 11/9/98 issue of US News & World Report shows a woman and a boy. The caption says "I am a father and a mother." Ignoring all the evidence of how fathers matter to sons, Blue Cross chooses to promote the notion that a single mother can replace a father's contribution to his sons. Shame on you, Blue Cross! Send a message to Blue Cross of California via their web-based messaging form.
Boardhost.com Has been known to censor forums for political correctness and expression of antifeminist viewpoints.
Cody's Books
2454 Telegraph Avenue
Berkeley, CA 94704
Refuses to establish any Men's Studies section, despite having large sections for Women's Studies and Gay & Lesbian Studies (800) 479-7744 In California
(800) 995-1180 Outside Calif. E-Mail: codysbks@well.com
Gaia Bookstore
1400 Shattuck Avenue,
Berkeley, CA 94709
Refuses to establish any Men's Studies section, despite having large sections for Women's Studies and Gay & Lesbian Studies (510) 548-4172
Garden Escape, Inc.
AKA:
Garden.com
Is running a television commercial that attempts to create humor out of violence toward a man. In this commercial, a man is shown getting kneed in the groin, and when he buckles over in pain, she hits him in the back of the neck. If the positions were reversed, would this be funny? Use the online feedback form at their website. Or phone them at 800-466-8142. Or fax them at 800-700-6604.
Honda of America, Inc.
1919 Torrance Boulevard
Torrance, CA 90501
Honda is running a TV advertisement on major networks that features a belching, raunchy, eructating, driveling, coughing, boisterous, throat clearing, spit rolling and disgust inducing male figure whose boorish behavior allegedly forces his indignant female partner to leave their premises and drive off in a Honda automobile. This Honda commercial portrays utterly poor taste in general and is especially offensive to men.

Mr. Dough Hoffman, Manager of Honda National Advertising, 310-783-2000, Ext. 3680

Kensington Publishing Corporation
850 Third Avenue
New York, NY 10022
(212) 407-1500
Publishes a book entitled How to Murder Your Husband, supposedly a humorous cookbook. Let them know that murdering men isn't funny. Enough male-bashing! Send E-Mail to CEO Walter Zacharius
Kraft Phillip Morris, the world's largest producer of cigarette products (and part of Kraft Foods, Miller Beer consortium) ran a TV ad during the Sunday talk shows. The ad is about a woman who was attacked by her husband with a knife and who left him to go to a battered women's shelter. Lots of shots of the poor victim (an actress) and children playing. No men in it at all, the brutes. The worst part of the ad comes when the woman says (close up of smiling boy) "And the best thing is, because I left, he (the boy) won't become a batterer too" or something like that.

No mention at all of women who batter men and who incite domestic violence. The ad was clearly a bid to call off the politically correct hounds from hell--like Bill Gates creating a 1 billion dollar minority scholarship fund.

Lombard Marketing
22 East Newberry Road
Bloomfield CT 06002. Phone 1-800-874-6556
A jigsaw puzzle / mystery bookcombination for kids titled "Men are PIGS!" The story is about a female detective who earns a living arresting piggish men she calls SWINE. The puzzle pictures a man with a pig's head greedily hogging the wealth while his wife and children are dressed in poverty.
Mercata.com An online merchandise company. They are running an ad that shows "dick" making stupid choices about some things he is buying. The woman (Jane) on the other hand is making smart choices because she is using Mercata.com to do all her buying. At the end of the advertisement they suggest that "dick" is making unwise choices because he IS a....... they stop just short of saying dick.
Miller Beer Phillip Morris, the world's largest producer of cigarette products (and part of Kraft Foods, Miller Beer consortium) ran a TV ad during the Sunday talk shows. The ad is about a woman who was attacked by her husband with a knife and who left him to go to a battered women's shelter. Lots of shots of the poor victim (an actress) and children playing. No men in it at all, the brutes. The worst part of the ad comes when the woman says (close up of smiling boy) "And the best thing is, because I left, he (the boy) won't become a batterer too" or something like that.

No mention at all of women who batter men and who incite domestic violence. The ad was clearly a bid to call off the politically correct hounds from hell--like Bill Gates creating a 1 billion dollar minority scholarship fund.

Oldsmobile

Oldsmobile has endangered the lives of victims of false accusations everywhere by supporting Ellie Nesler* and those like her. 

*Ellie Nessler falsely accused an innocent man of seducing her son and then murdered him before he could receive a fair trial. She was freed after spending only six years in a California prison.

Phillip Morris Phillip Morris, the world's largest producer of cigarette products (and part of Kraft Foods, Miller Beer consortium) ran a TV ad during the Sunday talk shows. The ad is about a woman who was attacked by her husband with a knife and who left him to go to a battered women's shelter. Lots of shots of the poor victim (an actress) and children playing. No men in it at all, the brutes. The worst part of the ad comes when the woman says (close up of smiling boy) "And the best thing is, because I left, he (the boy) won't become a batterer too" or something like that.

No mention at all of women who batter men and who incite domestic violence. The ad was clearly a bid to call off the politically correct hounds from hell--like Bill Gates creating a 1 billion dollar minority scholarship fund.

Southwestern Bell Wireless Aired a very anti male commercial for it's wireless telephones on T.V. It depicted a man in a grocery store calling his wife on one of their phones every time he had to select a grocery item. Depicts men as a bunch of incompetent fools that have to have a women hold our hand for every decsion we make. This goes on like this until he is at the checkout, where the commercial shows an equally spaced out (or stupid) teenage boy who asks him the mind boggling question of "Paper or Plastic?" Of course the man has to call the wife one last time, and this is the end of the commercial. Portraying men as something so stupid that they can't even be trusted to stop by the store on the way home from work and buy a loaf of bread without consulting with the wife first is just needless male-bashing. What would the reaction be if the genders were reversed?

It's obvious what SWB thinks of it's Male customers-Now it's time to see what SWB can do without it's Male customers money.

Send e-mail to Craig Felzien of the External Affairs department or call him at 314-946-8448.

Trivial Pursuit: A commercial on Fox TV for the game Tivial Pursuit, which has a geeky looking guy asking an attractive young women "How Much The Average Man's Brain Weighes." Her reponse "Not Much" and of course the real answer is given. We know what the response would be if this senario were reversed.

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